“There has to be a better way”
thought Jim, who needed
another car to accommodate his growing family. The thought of shopping privately or going to a
dealer, however, was so unpleasant that he’d put off the process for months. He just couldn’t
stand the hassle, time-wasting, and ambiguity. Now, preparing for the arrival of his third son,
he could delay no longer.
Unfortunately, buying a car wasn’t like buying a television.
Since reliable information was often unavailable, Jim could never be sure he got a good deal on
his vehicles. And, the haggling often made the process painful. Then, of course, there was the
matter of selling his current car. Jim couldn’t stomach the thought of negotiating a trade-in
price only to drive by the dealership the next week to see it offered for 25% more. If he sold
it himself, he could command the car’s true worth, but he hated the idea of strangers visiting
his home at all hours. In addition, he simply didn’t have the time to do it alone.
That’s when Jim saw the problem clearly: there should be a way for private sellers to get what
their car is worth, but without the time and hassle required. At the same time, a buyer should
be able to buy a vehicle, know they’re getting a good deal through a transparent process, and
feel good about the experience.
With the seeds of the idea planted, Jim recruited two
partners who were equally passionate about solving this problem: Todd, an operations and auto
retail expert, and Derrick, a finance and customer service guru. As the three of them worked
together, the solution became clear: Autos By Price – a physical used vehicle consignment
service that provides the transparency and cost benefits of a private used vehicle transaction
and the convenience and service benefits of a dealer. Finally, there IS a better way.